Press Release: Enhanced ADVantage Capabilities


For release on: June 11, 2019

Phone Inquiries:  +1 650.600.3850

NetSTAR expands ADVantage solution capabilities to include IAB taxonomy version 2

New capabilities are now available for all existing partners

San Mateo, June 11 – NetSTAR, a global leader in URL, domain, and IP address categorization for the OEM market, has augmented the capabilities of their ADVantage solution for the adtech industry. The ADVantage solution allows a partner to submit a URL, domain, or IP address and receive either the NetSTAR category or the IAB category. Partners use the ADVantage solution for contextual targeting, brand safety, and subscriber analytics. Deployment options include a local SDK, a cloud SDK, and a service subscription.

ADvantage attributes include:

  • IAB brand safe

  • IAB content rating

  • IAB malicious

  • IAB non-standard

  • IAB objectionable

  • IAB illegal content

  • DNS

  • Language

New and augmented capabilities have recently been added to ADVantage. These capabilities include:

  • Support for IAB taxonomy version 2, across all four tiers

  • Ability to receive the IAB category and the NetSTAR category for a single URL or domain

These new capabilities are available for all existing ADVantage partners now.

NetSTAR is a global leader in internet categorization and security solutions for the OEM market. We categorize billions of URLs, domains, and IP addresses, and give our OEM partners visibility into the dynamic internet landscape. With our telemetry data from over one billion endpoints, our proprietary categorization technologies, and our partnerships with internet and security industry leaders, we provide unparalleled URL categorization and threat intelligence.

If you would like more information concerning this release, please inquire via +1 650.600.3850.

# # #


Share this post

About Us

NetSTAR has become a global leader in providing high-quality OEM web categorization solutions to technology and telco partners. We deliver advanced categorization and filtering technology for URLs, IPs, web/SaaS apps, and mobile apps. Our categorization solutions and associated threat intelligence are used by hundreds of OEM partners around the globe, supporting over 1 billion endpoints.

NetSTAR has offices in Silicon Valley, London, and Tokyo, and is a wholly-owned subsidiary of Alps System Integration Co., Ltd. ALSI: Alps Electric Group.