inCompass ADVantage OEM internet categorization for ad tech

Get website category data and risk intelligence for ad tech solutions

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inCompass ADVantage delivers internet categorization for the advertising and marketing technology industries. Partners who use this solution receive categories from both the NeSTAR taxonomy and the IAB taxonomy, plus reputation scores and a malicious flag (Y/N) for active URLs, static URLs, and IP addresses. inCompass ADVantage provides the tools needed for contextual targeting, brand safety protection, inventory optimization, attribution, analytics, device profiling, and malware detection across URL and IP traffic.

inCompass ADVantage is used by DSP, SSPs, ad exchanges, and other advertising technology companies. Programmatic ads today account for 85% or more of total ad spend. Ad tech companies must depend on reliable, automated solutions to execute their strategies. And website categorization is a critical component in this solution ecosystem.

inCompass ADVantage can be deployed locally via an SDK or in the cloud via an API.

Solution Features

  • Granular Content Inspection – domain, path, and page levels

  • Comprehensive Categorization – 200+ NetSTAR categories and the IAB taxonomy

  • Customizable Categories – partner-defined categories for custom black/whitelists

  • Context Aware – comprehensive sentiment analysis, entity recognition, topic modeling

  • Flexible Deployment Options – local, cloud, and hybrid options

  • DB Performance – up to 300,000 DB lookups/second

  • Caching Support – full cache support on-box or in-cloud

  • Legacy Solution Mapping – simple, drop-in replacement for legacy solutions

  • Global User Telemetry – traffic data from over 1.4 billion worldwide endpoints

  • Global Language Support – over 200 languages included in content analysis

  • SSL Categorization – ideal for encrypted URLs and traffic

  • Anonymous Proxy Detection – zero-second detect and block capabilities


Innovative Technology – with hundreds of content analysis engines for text, images, and malware, plus innovative algorithms to drive our AI, we accomplish real-time categorization of HTTP and HTTPS traffic into 200 primary categories and 14 security categories
Global Database – we have categorized over 36 billion URLs, domains, and IP addresses. Our global URL database includes domain, path, and page-level entries for over 99% of the active web with personal identification information removed
Flexible Deployment – our solutions can be deployed via local SDK, full cloud API, or hybrid options. Full caching is supported and custom seed DB sizing is available
Award-Winning Quality – our back-end system inspects real-time categorization results and conducts further analysis as needed. Finally, our human review teams are distributed around the world and conduct physical reviews of URLs to ensure accuracy
World-Class Support – NetSTAR support teams are based in the US, Europe, and Asia. We provide 24/7 live support to offer the best SLAs in the industry, and to accommodate our partners’ business needs
Unrivaled Experience – with hundreds of OEM partners in the Americas, EMEA, and APAC, and representing over 1.4 billion endpoints worldwide, NetSTAR has been recognized as the leader in web and internet categorization technology since 2001

Get in Touch

  • USA: (650) 600-3850

  • UK: +44 20 4532 0710

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