inCompass ADVantage delivers internet categorization for the advertising and marketing technology industries. Partners who use this solution receive categories from both the NeSTAR taxonomy and the IAB taxonomy, plus reputation scores and a malicious flag (Y/N) for active URLs, static URLs, and IP addresses. inCompass ADVantage provides the tools needed for contextual targeting, brand safety protection, inventory optimization, attribution, analytics, device profiling, and malware detection across URL and IP traffic.
inCompass ADVantage is used by DSP, SSPs, ad exchanges, and other advertising technology companies. Programmatic ads today account for 85% or more of total ad spend. Ad tech companies must depend on reliable, automated solutions to execute their strategies. And website categorization is a critical component in this solution ecosystem.
inCompass ADVantage can be deployed locally via an SDK or in the cloud via an API.